In its latest quarterly financial results, Google yet again saw a decline in the money it charges advertisers every time someone clicks on an ad, a.k.a cost-per-click. It's the end of Google's ...

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Nike dropped a six-minute World Cup ad last week and social media, particularly Linkedin, is ablaze with opinion.I’ve watched ...

Netflix's ad revenue exploded in 2025. The company has been focused on scaling its ad-supported plans at the expense of monetization. Ad-supported subscribers are less valuable than other subscribers, ...

Some advertisers have reported that their ads have been disapproved by the platform as a result of the ongoing issue. Google Ads has confirmed it is experiencing a technical issue impacting a ...

In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results... Whether ads are deceptive, disruptive or degrade the user experience ...

Spotify Premium subscribers were subjected to ads despite paying for an ad-free experience. The brand has now corrected this issue, so ads for Premium members should be a thing of the past. Spotify ...

<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Yes, the advertising-funded media have to ...