Now, if you’re in the middle of a pub crawl, your reality is already pretty augmented. But if you’re just starting out, or aren’t yet wasted to the point where dropping the iPhone down a street ...

LocFinder is an augmented reality app that boasts it will always let you see which direction is home or find your car, even if you’re halfway across the world. LocFinder costs $0.99 on iTunes and ...

Can traditional toy makers capitalize on the rise of smartphones and tablets? Wowwee Toys thinks it can. Next week, the company behind Paper Jamz and Lite Sprites is releasing its first toys in the ...

The multi-platform campaign in Australia, based around an augmented reality iPhone app called "Sonic Vision – Catch the Blue Blur‟, can be used in conjunction with out-of-home,TV, magazines, online ...

There are already a handful of iOS apps that can turn your iPhone into a tape measure (minus the tape) in a pinch, but Incipio’s new Rugged AR Case promises a usable level of accuracy when it comes to ...

A new self-guided tour in West Palm Beach uses augmented reality to animate downtown sites. The free phone app provides historical information and digital animations at over 30 locations. Users can ...