Behavioral and engagement insights are helping biopharma companies design more personalized patient support programs that improve persistence and long-term outcomes. Standardized patient support ...
Netflix continues to grow from strength to strength, commanding 270 million subscribers who watched 183 billion hours of content last year. A Culture of Testing Netflix executives “…believe there’s a ...
In the face of growing global challenges such as climate change, pandemics, and threats to democratic values, traditional behavioral policy approaches are increasingly coming into question. The ...
Forward Training & Consulting FZE has received a 2026 Global Recognition Award for delivering science-based leadership development across the GCC. Led by Dr. Soha Chahine, the firm uses proprietary ...
It is a bit difficult to say what criteria should be used to judge the success or failure of a research initiative on the scale of merging psychology and economics. Two reasonable criteria, at least ...
WALTHAM, Mass.--(BUSINESS WIRE)--Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, introduces a focused Marketing Communications Insights (MarCom ...
Most organizations track Key Performance Indicators (KPIs) to stay aligned with strategic goals—but what if we’ve been using them backward? Instead of treating KPIs as static metrics or top-down ...
I started at Persistence Plus in 2014, and it’s mindboggling to remember how rare it was then for psychologists to leave academia for industry. I went in blind, having no role models to turn to for ...
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