While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Consumer behaviour and health decision-making encompass the interplay of cognitive, emotional and social factors that drive individuals’ choices regarding diet, exercise, preventive measures and ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

A consumer behavior model developed by the UCO includes willingness to pay as a variable when studying people’s intention to purchase electric vehicles in Spain Electric cars are seen as a more ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...