WASHINGTON — Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

RICHMOND, Va. (WRIC) — Richmond shoppers can earn rewards for shopping at local small businesses through a new pilot program. On Wednesday, Feb. 11, city officials announced the launch of “RVA Open ...

Today’s restaurant patron is more selective than ever. They want to dine out, but amid economic concerns, many prioritize experience and value when they decide to spend. That makes business harder for ...