Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven ...

Most retail businesses face the challenge of capturing shoppers' attention. Interactive outdoor or out-of-home (OOH) advertising is a key strategy blending digital technology with physical spaces, ...

Seeking to make stories that surround us. 'Screen,' by Noah Wardrip-Fruin, Robert Coover, Shawn Greenlee, Andrew McClain, and Ben "Sascha" Shine, CC BY-ND Marvel’s new blockbuster, “Guardians of the ...

Montréal’s public art program attracts people to specific locations throughout the city, encouraging visitors to linger. This helps stimulate the economy, as people often also visit nearby retailers.

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest challenge for content marketers today, and it's nearly always the deciding factor ...