Celebrity Cruises upgraded its Captain’s Club loyalty program with five new milestone levels to reward frequent cruisers.

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Fast food loyalty programs are aplenty -- but some likely pay off more than others. Here's a look fast food loyalty programs ...

Think Twice Before Joining These 20 Loyalty Programs Companies love loyalty programs. After all, they’re a great way to ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

And it’s not the only loyalty program that’s undergone change lately.

What is loyalty actually changing and what value is it creating that wouldn’t exist otherwise?  Many programs create activity ...

Loyalty programs are now vital tools for retaining customers, boosting lifetime value, and fostering lasting brand bonds. From points systems to subscription models, the most effective programs pair ...

Starbucks made some major changes to its long-standing loyalty program last month.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Bank of America re-imagined their loyalty program to increase the rewards for consumers who aggregate not only their bank assets but brokerage and other services.