Multimodal argumentation and visual rhetoric concern the ways in which meaning, persuasion and reasoning are constructed through the combined deployment of verbal, visual, auditory and other semiotic ...

In the contemporary marketplace, visual rhetoric has emerged as a critical determinant of advertising effectiveness. By harnessing images, colour schemes, layout and symbolic motifs, advertisers guide ...

Rhetoric has been broadly defined as the art of persuasion. Unfortunately, in the last two centuries, rhetoric has suffered a rather bad reputation because it has been deliberately overused to mislead ...

Early on in my writing courses, I ask students to define their sense of rhetoric. Responses range from “persuasion” to “manipulation,” but they tend to share a negative connotation. Little wonder: In ...