Add Yahoo as a preferred source to see more of our stories on Google. In its annual Global Culture & Trends Report, released on Tuesday (Dec. 3), YouTube broke down the trending topics and creators ...

As of May 2026, YouTube isn’t just a video library—it’s a live, interactive stage where creators like Ibai Llanos are redefining entertainment with hybrid broadcasts and real-time audience connection.

YouTube launched its first-ever official trends podcast today, the company announced. Hosted by popular content creator MatPat and produced by YouTube’s Culture & Trends team, the “Like & Describe” ...

Breakdowns of viral trends powered by Influential data, plus actionable marketing tips By Gillian Follett. Updated on September 24, 2025. In today’s video-first social media landscape, where the ...

YouTube on Thursday announced a series of updates for its short-form video product, YouTube Shorts. These include the ability for creators to upload videos up to three minutes in length. The company ...

Online video giant YouTube has published its year-end top U.S. trends lists for 2024 and in includes Bay Area content creators. Original content creators continued to ascend on YouTube in 2024, ...

Global video platform YouTube has rolled out its 2025 culture and trends wrap-up, identifying viewing trends from over the past year as well as its top U.S. creators. And for the latter, the identity ...

Connie Francis' "Pretty Little Baby" was relegated to the B-side of a single when the American singer originally released the song in 1962. But this year it went viral as the soundtrack to hundreds of ...

Maddy Buxton, Culture & Trends manager at YouTube, discusses how creators and digital animation on the platform are global, fan-driven, popular among young adults, and driving innovation and ...

It's undeniable that YouTube is where culture happens. It's how people get their news, consume hours of video podcasts, and dive into fandoms that shape the way we see the world. From the U.S.